Reference is made to the agreement (the “Agreement”) by and among (“Influencer”) and MMI Agency, Inc. (“Agency”) on behalf of its client, Olay (“P&G”), effective as of August 30th, 2017. Defined terms not defined herein shall have the same meaning as set forth in the Agreement. In order to ensure Influencer’s compliance with the Federal Trade Commission “Guides Concerning the Use of Endorsements and Testimonials in Advertising,” Influencer hereby certifies as of the Effective Date of the Agreement to the following:1. that any testimonial or endorsement made in any YouTube Video, social media post or other means of mass communication, including, without limitation, newspapers, magazines, radio, television or Internet media outlets, directly by Influencer regarding any P&G product or service (each, a “Public Communication”) shall reflect the honest opinions, findings, beliefs, and/or experiences of Influencer with respect to such product or service;2. that Influencer shall promptly notify Agency if any of Influencer’s opinions, findings, beliefs and/or experiences with respect to any P&G product or service change from that which Influencer has previously expressed in any Public Communication or to Agency prior to or during the Term of the Agreement; and3. that in connection with any testimonial or endorsement made by Influencer in any Public Communication regarding any P&G product or service, Influencer shall affirmatively and conspicuously disclose that he or she is a compensated endorser of P&G and its relevant products or services in close proximity to such testimonial or endorsement.
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